Tuesday, June 4, 2013

Dewar's Highlander Honey - New Ad Campaign

by +Ian C

Dewar's has been a popular scotch whisky brand for generations and in order to stay current, they have recently launched a new variant on a traditional favorite. Dewar's Highlander Honey is Dewar's blended scotch whisky infused with natural flavors.

Dewar's Highlander Honey
Dewar's Highlander Honey
Unfortunately for Dewar's, the Honey 'Whisky' category is already oversubscribed, but at least they do have a unique position as a honey flavored scotch whisky. What Dewar's really need to lead this category is an awesome ad campaign to set them ahead of Jack Daniels, Jim Beam and Evan Williams. Something like this...

Dewar's Highlander Honey - Only One Ad - © 2013 slapthepenguin.com
Don't lose your head, Drink Responsibly! - © 2013 slapthepenguin.com
You're welcome Dewar's, I did the hard work for you and for a mere $40,000. You can send the payment through the paypal donate link in the sidebar ===>

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