Every liquor producer in the world is publicly encouraging us to enjoy their product responsibly and drink in moderation and yet their increasing package sizes send out a different message. The sudden increase in availability of numerous beer brands in the 16 ounce can format, which are quickly becoming known as 'pounders', suggest that alcoholic beverage producers want us to drink more.
The newest large format product due to be released upon the unsuspecting (21+) public comes from Jack Daniel's and will be known as 'Jack in a box'. Basically this is a 3 liter wine box but with 80 proof Jack Daniel's inside the bag, rather than Franzia White Zinfandel.
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Jack in a box - 3 liters of Jack Daniel's in a bag-in-box format |