Tuesday, October 2, 2012

Hitler Beer causes outrage

If you thought the Hitler clothing store in India was in bad taste, then you are going to flip out over this one. A brewery near Bend, Oregon has released a range of beers with a picture of Adolf Hitler on the label.

Hitler Beer from Mein Kampf Brewery
Hitler Beer from Mein Kampf Brewery, Oregon

Then to add insult to injury, Mein Kampf Brewery have named their three beers, Hitler's Führer Lager, Hitler's Blonde Ale and Hitler's Aryan IPA. 

"We have no affiliation with the Nazi party and are firmly against everything they stood for," explained Blake Sumpter, brewmaster and co-owner of the brewery. "We were looking for a name which would make us stand out from the hundreds of micros in the state."

Mission accomplished! They are also well on their way to getting more free advertising than they could possibly handle. Whether people can see beyond the blatantly offensive Hitler references and give the beer a chance is another matter.

Unfortunately, we have not tried any of the beers and cannot give an opinion regarding the taste or quality, however as part of their publicity package, Mein Kampf did send us some tasting notes.
  • Führer Lager - Light in body, color and flavor, this lager is crisp and aggressively carbonated. Minimal to no malt sweetness or hop bitterness and aroma. 4.0% ABV
  • Blonde Ale - Lightly malty (toasted caramel), more than counter balanced by the citrusy, resiny, floral character of American Cascade hops. 4.2% ABV
  • Aryan IPA - Light  maltiness, nearly overwhelmed by resiny, grapefruity American Cascade hops. 5.0% ABV

Hitler Beer labels from Mein Kampf Brewery
The labels from Hitler Beer which are causing all the trouble
This is not the first time that a brewer has upset people by linking their beers to famous (or infamous) people. Back in August 2010 we reported on the range of Harry Potter Beers from Limpecker breweries which upset MADD due to the obvious connection to a character from a children's book and series of movies.

Only time will tell whether the bold labeling decision and the whole genocidal maniac connection will make or break Mein Kampf brewery. Either way the beer is going to get a fair amount of attention and Blake and his brewery partner, Mike Campbell will get their 15 minutes of fame. 

Would you buy Hitler Beer if a friend recommended it, or would you boycott it entirely based solely on the name and packaging? 

1 comment :

Static said...

I can only imagine that Hitler Beer tastes like Nazi piss...which probably tastes like sauerkraut and bratwurst.

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