Wednesday, July 28, 2010

Smirnoff and Jack Daniels join forces

In the oversubscribed world of hard liquor every major brand is looking for that new flavor or niche product to grab a larger piece of the thinly sliced pie, and two of the biggest names in the spirits world are joining forces to launch a new product.

Jackoff - It's Good
A Jackoff will be available in bars soon
Jackoff is a Vodka/Whisky blend designed to bridge the gap between brown and white liquors, and appeal to drinkers of both. The product is being launched in the New York market where a 6 month trial will decide if the drink will go national and ultimately global.

"We want to see Jackoff across the United States", said Smirnoff spokesman Bill Bergmann. "I want to be able to go to any bar in the country and ask for a Jackoff."

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